This project is a personal redesign of a brand logo and visual identity I created back in 2020 for medical practice Amenize.Dor, a phrase which means "soothe the pain" in Portuguese. This practice focuses on the relief of chronic pain, which is why while developing the concept I went for something that reminded a smiling face. A genuine smile can evoke trust, feeling good and friendliness, all good qualities for this type of medical practice. Although the original design I created back in the day does not absolutely speak to me right now, I still figured that concept gave me something interesting and unique to work with, so I decided to stick with it and give it all a fresh, more refined look.